Stop Reading and Start Doing

Reading and research are great but they can also keep you from achieving your goals. Sometimes the best way to learn how to do something is to just do it.

A Man of Action

Last week I had the chance to meet an amazing leader, Mike Erwin. If you don’t know Mike, you should. He’s the guy who started one of the most significant and impactful military veteran organization in history, Team RWB. That would be a life’s work for most leaders but not Mike. He used what he learned in creating Team RWB to launch another non-profit organization, The Positivity Project, which trains school children across the country in the importance of positive relationships and character traits. Both of these organizations have impacted the lives of thousands of people in significant ways.

Mike is a man of action. He’s not afraid to turn what he is learning into real, concrete results. He is willing to take the leap and get started knowing he doesn’t have all the answers. Mike understands that, at some point, you need to stop reading and start doing. He recognizes the best way to learn something is by actually doing it.

“We have a world of information at our fingertips. What we need is the wisdom to discern what to do with that information.” Mike Erwin

Taking Action on What you are Learning

If you’ve followed me for a while, you know I love to read. I believe that leaders should be life-long learners. I also prefer to listen to leadership books on Audible or business podcasts instead of music when I’m traveling. I’m constantly being exposed to new ways of thinking. But what you may not know is that I keep a commonplace notebook, a simple place where I keep all the things I’m learning and the various ideas I have. And, I love turning those ideas into action. Let me give you an example.

I’m currently reading Stadium Status: Taking Your Business to the Big Time by John Brubaker. This is an amazing book about the mindset it takes to grow your ideas into a movement. In one chapter, John talks about a successful approach he used during his time as a college lacrosse coach. He knew the importance of building a great team and the significance of recruiting, so he coined the phrase “Recruit Daily or Perish” or RDOP. John wrote these letters everywhere in his office and even had them printed on the back of his phone. He knew he had to reach out to at least 20 people every day to recruit players, boosters, and supporters of his program. I loved this concept so I wrote it down in my commonplace notebook but then I did something else, I took action.

Quick Wins

I adopted and adapted John’s approach to fit my needs. As a small business leader, the most important thing I need right now is growth and orders. So, I took RDOP and changed it to SDOP, “Sell Daily or Perish.” I added contacting 20 customers a day to my daily routine. In the past two weeks, I have connected with more than 200 people in my industry, looking for a way I can help them. As a result, I have become more sales-focused and my company gained more than $40,000 in new orders. Taking an idea it and turning into action yielded significant results.

“It takes more than coming up with some great ideas to succeed in life. The land of success is only full of doers.” – Edmond Mbiaka

Too often I see leaders who read and research but they never take action. They are overcome with the paralysis of analysis and the fear of the unknown. They think that, if they study an idea long enough, they will know exactly how to do it. The truth is, you will never know until you try. I prefer to take the Mike Erwin approach, to take what I am learning and create real, concrete results. I know I don’t have all the answers but I’m going to learn along the way.

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – H. Jackson Brown Jr.

Take the Leap

So, what are you studying right now? What is preventing you from turning that into action? Maybe it’s time take to the leap and get started even though you don’t have all the answers.

Reach out to me on Twitter and let me know what projects you’re working on.


P.S. In his spare time, Mike Erwin also co-authored a book with Raymond Kethledge called Lead Yourself First: Inspiring Leadership Through Solitude which is one of my favorite leadership books. It inspired me to write an article about leadership and solitude.

The Absent Leader

While most people identify micromanagement as the worst leadership style, there is another type of boss who is equally destructive to an organization, the absent leader.

This is the type of boss who is distant, aloof, or so busy that they don’t perform the basic duties of a leader. Leadership is about being present. It’s about setting the direction for your team and accomplishing goals. It’s also about resolving issues and conflicts when they arise.

When a leader isn’t present and isn’t carrying out these critical duties, chaos reigns.

Absent leaders create a situation where each employee does what they think is best for the organization. Most people care about their company and they want it to succeed but, when the leader steps away, there is not one person guiding the organization. Everybody decides what’s best to do. In the absence of clear direction, the organization will drift further from its mission.

The other problem is that one individual might choose to go one way and another person goes in a different way. This results in the organization getting pulled in many different directions. This creates internal conflict, unnecessary debate, and arguments which wastes precious time and resources.

When there is no leader, or when the leader is silent, chaos takes over.

Another example of this is rumors. When a leader doesn’t adequately explain what’s happening in an organization, especially during times of change, rumors will begin to get started. People will speculate on what’s going to happen. These rumors will run through an organization and do nothing but create worry and waste time, energy, and resources.

Rumors happen when leaders aren’t leading.

There are three ways to avoid becoming an absent leader.

Be present. Be there for your team. Listen to what’s going on in the organization. Walk around the workplace and be seen. Be alert for rumors and internal debates. Understand where people may be wasting energy and where divisiveness exists.

Lead the organization. Set the vision and the objectives. Establish clear boundaries and expectations. Let your team know what the priorities are. Be there to resolve conflicts and make hard decisions. Don’t shy away from your responsibilities.

Don’t stand for chaos. It’s the leader’s job to build a stable, smooth-running business. Chaos should always be the exception and not the rule. It’s good to have debate and discussion but allowing constant infighting and arguments only wastes the time and energy of an organization. It does not put you closer towards your goal. Take a look at your organization and see what’s going on. If there is chaos and confusion, you are not doing your job. You are an absent leader. You might have the leadership title. You might have the corner office. But you are not leading your team and that can be devastating to your organization.

Reach out to me on Twitter and let me know what you think. I’d love to hear from you.

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What makes an Entrepreneur an Entrepreneur?

She was only 22 and an introvert but she spent years selling her product door-to-door trying to get her tiny company off the ground. Most days she would sell only two memberships. She was completely outside her comfort zone and totally miserable. But she refused to quit.

Angie Hicks Bowman, founder and Chief Marketing Officer of Angie’s List, persisted and her tiny company is now worth more than $9 billion. When asked what her greatest entrepreneurial trait was, she answered very clearly, perseverance.

On a recent interview on the podcast How I Built This, Angie explained this in more detail. She said, “What makes an entrepreneur an entrepreneur? I think – honestly, I think a lot of times, it comes down to perseverance. And I think a lot of times, people can have the big idea and they can have, you know, kind of that initial kind of fall in love in – with their idea for starting something, but they don’t ride it through the hard part, and they give it up. So while I might not have had the big idea and while I might not have been the big risk taker, I had perseverance. And, you know, I think that’s – that is my entrepreneurial trait.”

While it’s true that entrepreneurs need to have big ideas and be willing to take risks, probably the greatest entrepreneurial traits revolve around perseverance, persistence and grit. To take a business idea and make it a reality requires a special level of resilience that is not found in most people. Angie Hicks Bowman had it which is why she was able to finish what she started.

Two of my favorite books on the subject of grit and finishing what you start are Grit: The Power of Passion and Perseverance by Angela Duckworth and Finish: Give Yourself the Gift of Done by Jon Acuff. Both of these books are well-researched, easy-to-read and give you a fresh perspective on what it takes to do big things.