30+
Years Leading Teams
$200M
Sales Turnaround
600+
Employees Led
400+
Podcast Episodes
Clear paths for leaders, teams, and readers.
Speaking
Stories from the front lines of leadership for teams, conferences, and organizations.
Coaching
Practical executive guidance for leaders who want to build trust, clarity, and accountability.
Books
Field-tested leadership lessons for readers ready to become leaders worth following.
Podcast
Conversations with industry leaders and experts about what it takes to lead people well.
The Qualified Leadership Series
A practical toolkit for leaders who have the watch.
Jon’s books translate submarine leadership, manufacturing leadership, and executive experience into practical guidance for leaders responsible for both mission and people.



Latest insights
Recent leadership articles from Jon.
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10 Tips for Rookie Leaders. What to do in the First 100 Days
Whether you’re a seasoned veteran or a brand new leader, every time you take on a new leadership role, you are the…
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Earn your Oxygen: A Sea Story
Great leaders know a team of qualified employees is hard to beat. They establish a culture of competency where new employees feel…

Meet Jon
Hard-earned leadership guidance for people responsible for people.
Jon S. Rennie is a business leader, author, speaker, executive coach, and former U.S. Navy nuclear submarine officer. He is Co-Founder, President, and CEO of Peak Demand Inc. and has spent decades leading teams in demanding environments.
His books, podcast, speaking, and coaching all return to one central idea: leadership begins and ends with people.




