Reading and research are great but they can also keep you from achieving your goals. Sometimes the best way to learn how to do something is to just do it.
A Man of Action
Last week I had the chance to meet an amazing leader, Mike Erwin. If you don’t know Mike, you should. He’s the guy who started one of the most significant and impactful military veteran organization in history, Team RWB. That would be a life’s work for most leaders but not Mike. He used what he learned in creating Team RWB to launch another non-profit organization, The Positivity Project, which trains school children across the country in the importance of positive relationships and character traits. Both of these organizations have impacted the lives of thousands of people in significant ways.
Mike is a man of action. He’s not afraid to turn what he is learning into real, concrete results. He is willing to take the leap and get started knowing he doesn’t have all the answers. Mike understands that, at some point, you need to stop reading and start doing. He recognizes the best way to learn something is by actually doing it.
“We have a world of information at our fingertips. What we need is the wisdom to discern what to do with that information.” Mike Erwin
Taking Action on What you are Learning
If you’ve followed me for a while, you know I love to read. I believe that leaders should be life-long learners. I also prefer to listen to leadership books on Audible or business podcasts instead of music when I’m traveling. I’m constantly being exposed to new ways of thinking. But what you may not know is that I keep a commonplace notebook, a simple place where I keep all the things I’m learning and the various ideas I have. And, I love turning those ideas into action. Let me give you an example.
I’m currently reading Stadium Status: Taking Your Business to the Big Time by John Brubaker. This is an amazing book about the mindset it takes to grow your ideas into a movement. In one chapter, John talks about a successful approach he used during his time as a college lacrosse coach. He knew the importance of building a great team and the significance of recruiting, so he coined the phrase “Recruit Daily or Perish” or RDOP. John wrote these letters everywhere in his office and even had them printed on the back of his phone. He knew he had to reach out to at least 20 people every day to recruit players, boosters, and supporters of his program. I loved this concept so I wrote it down in my commonplace notebook but then I did something else, I took action.
I adopted and adapted John’s approach to fit my needs. As a small business leader, the most important thing I need right now is growth and orders. So, I took RDOP and changed it to SDOP, “Sell Daily or Perish.” I added contacting 20 customers a day to my daily routine. In the past two weeks, I have connected with more than 200 people in my industry, looking for a way I can help them. As a result, I have become more sales-focused and my company gained more than $40,000 in new orders. Taking an idea it and turning into action yielded significant results.
“It takes more than coming up with some great ideas to succeed in life. The land of success is only full of doers.” – Edmond Mbiaka
Too often I see leaders who read and research but they never take action. They are overcome with the paralysis of analysis and the fear of the unknown. They think that, if they study an idea long enough, they will know exactly how to do it. The truth is, you will never know until you try. I prefer to take the Mike Erwin approach, to take what I am learning and create real, concrete results. I know I don’t have all the answers but I’m going to learn along the way.
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – H. Jackson Brown Jr.
Take the Leap
So, what are you studying right now? What is preventing you from turning that into action? Maybe it’s time take to the leap and get started even though you don’t have all the answers.
Reach out to me on Twitter and let me know what projects you’re working on.
P.S. In his spare time, Mike Erwin also co-authored a book with Raymond Kethledge called Lead Yourself First: Inspiring Leadership Through Solitude which is one of my favorite leadership books. It inspired me to write an article about leadership and solitude.