The Perfect Pandemic Pivot

I have given several webinars over the past few weeks on leading during a crisis and one of the topics I like to discuss is making a pivot. Once you understand how this pandemic affects your team, your organization, and your industry, you need to chart a new course.

But – and this is really important – you need to stay true to your mission.

If you pivot, you need to stay true to your mission. Click To Tweet

Let me give you an example.

You’ve probably heard of the company, Life is Good.

It’s a lifestyle brand founded in 1994 and is best known for optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake.

It’s probably not surprising to learn their mission is to “spread the power of optimism.”

I’ve watched them make a pivot during this COVID crisis and you can see it too. On the front page of their website, every T-shirt is related to the global pandemic but in a hopeful, optimistic, and positive approach.

For example, you can get a shirt with golden retrievers on a Zoom call or Sasquatch as the social distance world champion.

They call these shirts, “lighthearted tees for uncertain times,” and they are consistent with their mission to spread the power of optimism even in a global pandemic.

You might be thinking, that’s great Jon but I don’t own an optimistic T-shirt company, how can I make a pivot?

Good question!

I recently had Philip Freeman as a guest on my podcast. He is the founder of Murphy’s Naturals, a company that manufactures natural products for outdoor living – think bug repellent. I wanted to have him on the podcast because of the pivot he made in his business.

And…how it was entirely consistent with his mission statement.

Murphy’s Naturals’ mission is to celebrate nature and inspire good through quality natural products. They believe in “doing others good.”

During this pandemic, Philip quickly realized the world desperately needed hand sanitizer and he had the assets and people who could produce this essential product.

So, he and his company made a pivot and began to manufacture hand sanitizer.

But not just for any customer either. Philip’s company ended up becoming a supplier to the U.S. Navy who desperately needed this essential product.

And true to the company’s mission, Murphy’s Naturals’ hand sanitizer is 99.99% natural.

Inspiring good through quality natural products is not just a mission statement in a dusty binder on a shelf for Murphy’s Naturals, it’s something that is lived every day, even in a global pandemic.

A mission statement is something that is lived every day, even in a global pandemic. Click To Tweet

So, what about your organization? What pivot are you considering or have you done already?

More importantly – is it consistent with your mission?

Pivoting in a crisis is important but pivoting with a purpose is absolutely critical to maintaining your company’s authenticity.

The Power of Personal Connection

I have a pet peeve.

I can’t stand seeing managers who stay isolated. It bothers me when I hear about bosses who stay locked up in their office or spent their days in meetings.

They never get out to see their employees. They are disconnected!

Look – I know what it’s like to be busy.

As the co-founder and CEO of a start-up manufacturing business, I’m swamped. I’m the head of sales, HR manager, CFO, and Operations Manager.

I wear many hats and work long hours. I’m as busy as the next guy,

But I also know the importance of getting out of my office. I know the importance of connecting with my team.

I also do something very specific each day to make sure our entire company stays connected and everyone is on the same page. It only takes 15 minutes a day and you can do it too.

It’s a morning stand-up meeting.

Now, before you tune me out and tell me how much a waste of time meetings are, let me tell you that I hate meetings as well. In fact, what I’ve found is that our daily stand-up meeting actually prevents us from needing other meetings throughout the day.

But, if you’re still skeptical, hold on. Because I think you will become a believer once I’ve made my case.

So what is a stand-up meeting?

For us, we all meet on the factory floor at 8:30 AM in front of a giant whiteboard. Written on the whiteboard are all of the current orders.

The meeting starts with a briefing from the production manager on what jobs we are going to build that day. We discuss what major shipments will arrive and depart the factory. Then we go around the room and everyone has the chance to add anything that is important to the whole team – Part shortages, quality updates, customer questions, product changes, field issues, and people issues – who’s absent, who’s traveling, who’s leaving early, who has vacation later in the week.

We allow enough time for questions, clarification, and to resolve any conflicting priorities.

I give a quick update on what’s coming up in the future – big orders anticipated, visitors coming in, status on landing new customers, my travel schedule. And I wrap up the meeting by telling everyone to be safe.

That’s it. The whole meeting takes about 15 minutes.

And yes, we stand the whole time.

So, you might be thinking – How does this meeting help with human connection? How does a 15-minute meeting each day make us a more connected team?

Well. I’ll tell you. There are 5 things:

1. There is a personal connection. Like a family gathering around the breakfast table, we learn how everyone is doing. These meetings help us to continue to build relationships with each other.

2. We get everyone on the same page. At the end of the meeting, we all know what needs to be done and our role in it. We’ve resolved any conflicts and we understand the priorities. We have focus and clarity. We have a plan for the day.

We get everyone on the same page. Click To Tweet

3. We have a better view of the future. We know who is taking a vacation, who’s sick. We know when customers are visiting. We know when to expect the next big order. We can better set out daily priorities knowing what’s more likely to happen in the coming weeks

4. We reinforce our mission and values. For me, every discussion helps me reinforce our mission daily as we discuss various topics.

5. These stand-up meetings set the tone, the pace, and the routine in our business. I look forward to each meeting because I know I will come away with all the answers I need for the day. I also know everyone will be there, so I know I don’t have to have any other meetings throughout the day.

These meetings regularly set the cadence for our business.

There is a personal connection every morning, we get on the same page, and we reinforce our mission.

I like this quote from Hilton Barbour. He says, “Small rituals make a culture”

“Small rituals make a culture” Hilton Barbour Click To Tweet

And that’s what our morning stand-up meetings are for us. They are small rituals that help us set and maintain our culture.

So what about you? Do you have a regular way to connect with employees and ensure everyone is on the same page?

Do you have a daily method to reinforce your mission and values?

If not, you may want to try a daily stand-up meeting.

If you hate meetings as much as I do, you’ll love this 15 minute morning ritual.

 

P.S.

If you like this idea, get a copy of my latest book – “I Have the Watch: Becoming a Leader Worth Following”  It is filled with 23 practical ideas like this on how you can become a more effective leader.

And, If you want to get more out of your daily commute, listen to my podcast, Deep Leadership.  It’s available on all podcast apps.

I Have the Watch is also available on Audible for your commuting pleasure.

Interview on the Coach Bru Podcast

 

Today I appeared on The Coach Bru Podcast to talk about my latest book, I Have the Watch. During this podcast, I talk about the origins of my leadership story and the genesis for my new book.

Coach Bru is a speaker, executive coach, and an award-winning author. And, if you’ve already read my book, you’ll recognize that he wrote the amazing foreword for that book.

This is a great back-and-forth discussion on the importance of leadership and the role of the leader. So, listen in and enjoy my conversation with Coach Bru! There is a video of this interview as well on YouTube.

For those of you who have been asking, I Have the Watch is now available on Audible.