Episode notes
What if you can’t fix your entire company, but you can build an exceptional team within it?
In this episode of Deep Leadership, I’m joined by Stephen Baer, serial entrepreneur, investor, and bestselling author of Stickology: How to Build Unbreakable Connections with Employees and Customers for Life. Stephen has spent his career studying a question every leader should care about: Why do people stay, and why do they leave?
We discuss why employee engagement shouldn’t be treated as an HR initiative, how the employee experience directly affects the customer experience, and why people are more likely to stay when they feel seen, heard, valued, and connected to a larger purpose.
Stephen also explains how leaders at any level can create a “pocket of excellence” within an organization. You may not control the company culture, but you can influence the culture of the team you lead.
We discuss:
• Why great individual contributors often struggle when promoted into management
• The connection between employee engagement and business performance
• Why your customer experience starts with your employee experience
• How to make employees feel seen, heard, and valued
• Stephen’s “Greet Them, Know Them, Grow Them” approach
• How middle managers can build a great team even inside a mediocre company
• Why leaders should listen before they act
• How to build culture through consistent habits instead of one-time initiatives
If you’re leading a team and waiting for the rest of the organization to get better, this conversation is for you. You don’t have to wait. Be the exception.
Listen now and learn how to build a team people want to be part of.
Connect with Stephen Baer:
Website: https://stephenbaer.com/
Stickology Book: https://amzn.to/4rzdynv