Episode notes
Crisis Is Coming. Are You Ready?
Every leader will face a crisis. The question is whether you’ll be prepared – or caught off guard.
In this episode of Deep Leadership, I sit down with Stephanie Craig, President of Kith, to talk about what most leaders get wrong about crisis management – and how to fix it before it’s too late.
Stephanie shares why crisis preparedness is a mindset, not a checklist, and how trust, clarity, and communication determine whether your organization survives – or comes out stronger.
We also dive into:
- Why most companies treat crisis prep like a “check-the-box” exercise
- The difference between your brand and your reputation (and why it matters)
- How to build trust before a crisis hits
- Real-world examples of companies that turned potential disasters into wins
- Practical ways small and mid-sized businesses can prepare without massive budgets
If you lead a team, run a business, or want to become a better leader – this is a conversation you can’t afford to miss.
Connect with Stephanie Craig:
- Website: https://kith.co
- Crisis Resilient 365: https://crisisresilient365.com
- LinkedIn: https://www.linkedin.com/in/craigstephanie/