In this episode, host talks to Rob Ashton, founder of Emphasis, about the role of influential writing and the potential impact of ChatGPT in the future. Rob has over seven years of experience researching the science behind reading and writing and specializes in helping people make more impact with their professional writing. The discussion begins with the importance of the written word and its influence on society, despite writing being something humans didn’t evolve to do. Miscommunications due to translation and language barriers are also discussed. Rob shares his thoughts on how leaders should be thinking about the written word and the common mistakes they make in written communication. Communicating to a group versus an individual is also explored.

The conversation then turns to ChatGPT and its potential role in the future of writing and communication. The differences between universities and AI in terms of plagiarism detection are explored, and Rob explains how leaders and business owners can benefit from using ChatGPT. The importance of combining AI with the human element in writing and communication is highlighted. In conclusion, the discussion emphasizes the critical role that influential writing plays in our daily lives, and the potential for AI, such as ChatGPT, to revolutionize the way we communicate and write. The need for a balance between AI and human input in writing and communication is also emphasized.

Show resources:

Rob Ashton on LinkedIn

Rob Ashton’s website

Emphasis website


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