Today I’m joined by Guillaume Wiatr. Guillaume is an entrepreneur, consultant, marketing strategist, university educator, author, and speaker. He is the author of Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it, and Believe In It. I wanted to get him on the show to discuss the importance of building a Strategic Narrative for your business.

Show resources:

Guillaume Wiatr website

Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it, and Believe In It book