Today my guest is Sunny Bonnell. Sunny is the co-author of a book called Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different which has been called “a brazen rant” by Seth Godin. This is an unconventional business book that explores seven so-called “vices” that society deems as counterintuitive to your success and reframes them as virtues. This is a new kind of leadership thinking which challenges conformity and dismantles business-as-usual thinking. I’m excited to have Sunny on the show to talk about this interesting topic.
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