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Simon Sinek is an author, speaker, and marketing consultant. He has written three books including the 2009 bestseller Start With Why: How Great Leaders Inspire Everyone to Take Action. His TED talk on How Great Leaders Inspire Action is listed as the third most popular TED presentation of all time with close to 32 million views.
When he speaks, people listen.
I love this quote from him, “Customers will never love a company until the employees love it first.”
As an entrepreneur and business leader, I’m working hard to create a company my customers love to do business with. I completely agree with Simon. The secret lies in creating an environment where employees are safe, treated with respect, celebrated and empowered to make decisions.
I want my employees to love their jobs and the company they work for.
What do you think? Is Simon correct? Can customers really tell when employees love their work? Is it possible to fake it? How do happy employees translate to happy customers? Let me know your thoughts.
If you liked this post, you’ll love my new book, All in the Same Boat: Lead Your Organization Like a Nuclear Submariner.