If you’re a leader, you’re probably very busy. What if I told you that you are likely working on the wrong things? The Pareto principle tells us that 80% of our outcomes come from just 20% of our actions. So how do we determine which 20% we should focus on? My guest today is going to help us answer this question. Perry Marshall is a business strategist and author of eight books including his 2013 bestselling book, 80/20 Sales and Marketing. His latest book, Detox, Declutter, Dominate: How to Excel by Elimination shows how readers can grow their business four times faster by eliminating 80% of wasted effort. Perry has helped thousands of small companies become big companies by applying his principles.

Perry Marshall website

Perry Marshall on Twitter

80/20 Sales and Marketing Book

Detox, Declutter, Dominate: How to Excel by Elimination Book